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  • Writer's pictureKelly Bateson

Old Content: How to Recycle, Reuse and Repurpose!

Let’s face it - creating quality, engaging content is no picnic.

It’s a lengthy process that involves extensive research, copywriting, image sourcing and overall planning.

Daunting really - BUT - when done properly, the end result is well worth it.

Quality content CAN be used more than once.

Yes, you read that right.

All of the engaging blogs, web copy, fact sheets, and other content that you’ve spent hours creating… can be reused & repurposed - and I’m about to tell you how!

First things first - you need to break it up!

Longer forms of content like Blogs are a gold mine for Social Media posts. Divide the content pick out the key points, and blast them across all of your social media channels.

Aim for 3-5 tweets, 1-2 Facebook posts, and if its relevant, maybe even a LinkedIn post!

Then, create an eye catching visual to go along with each post, and use a scheduler to keep the content organized.

*Remember* “Old content” hasn’t been seen by everyone - create a few different visuals for the blog itself and be sure to share it across your Social Media channels as well!

Be brave enough to go live! Or at least recorded.

Webinars, podcasts and live videos are all the rage right now when it comes to generating interest and engagement. So, use them to your advantage!

Create 2-3 versions that can be used throughout the year, offer them for free - or - for a fee if the value is great enough.

Get creative, and reinvent!

Simple, yet effective - sometimes all it takes to repurpose old content is a little bit of creativity.

If it’s written, turn it into a video. Videos are known to outperform written content in terms of SEO - but, keep it short and sweet to ensure your viewers will stick around to watch the entire thing!

Likewise, if it’s a video, you can always turn it into a written piece to ensure “variety”.

Simply transcribe the audio and reword it so that it looks good “written out” - pair it with an eye catching image and voila!

Don’t be afraid to cross post.

Cross posting is always a great idea - especially when the content is in the form of a written blog. Not only can you publish it as a LinkedIn blog post gearing to an entirely different type of audience - but - you can include the link to your latest blog in Newsletters, email signatures, and of course, throughout your social media platforms.

Now that you know how to reuse, and repurpose content - it’s time to start on your content production!

Need help? Give me a shout. :)

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