The Problem

​

Renee Bauer, an award winning attorney and accomplished author came to us when she was stepping into the Coaching and Course Creator realm and needed social media support.  

 

She owns and operates a busy law practice and doesn’t have the time or the know-how to effectively develop a strategy to level up and grow her personal brand using social media. 

 

She was concerned about hiring a social media agency and if they would be able to create content that felt authentic and in alignment with her brand.

​

The Solution

​

In the first month of working with Renee, we focused on strategy development through our discovery process. Our goal was to get to know her, her brand and what makes her unique in the marketplace. 

 

Once we established our overall strategy, we moved forward initially with optimizing her current Instagram account. We revised her bio copy and integrated her brand colors by creating new graphics for her feed, stories and highlights.

  

We launched a new Facebook Page, Pinterest and YouTube channel to spread out her reach across several platforms, incorporating more video content into the overall social media plan.

 

We developed a consistent content strategy structured at 80% educational and supportive content and 20% promotional. This included segmented content pillars so we could effectively measure which pieces of content were performing well and which ones needed tweaking.

​

Overall Renee's content strategy was positioned through approximately 50% paid traffic and 50% organic content. 

​

The Result

​

We’ve been able to grow Renee’s accounts significantly since May for each platform.

​

Here are some statistics to show the overall performance from May 15th to November 10, 2020.

 

Facebook:  0 to 1,700 followers

Instagram: 487 to over 33,500 followers

YouTube: 0 to over 2000 subscribers

Pinterest: 0 to 235,000 monthly viewers