You… have a GREAT product.
You have a dedicated customer service team, extremely knowledgeable staff, and your website is on point.
So, why isn’t your business growing?
It could be that you’re not using Social Media to its fullest potential.
I’m sure you have a great marketing person who “takes care of all of that”, but Social Media (more importantly your presence on Social Media) is not something that should be taken so lightly.
Social Media should be at the forefront of your marketing strategy, and it should be getting the dedication that it deserves.
Sure, it’s tempting to have someone on your team wear multiple hats, handling the social media content creation and management on top of their already busy schedule… but, it’s not realistic. There’s too much to know and too much to stay on top of.
Still you ask, “do I really need a Social Media Manager?”
Let’s look at the facts.
An in-house marketing person knows a lot about your company and they’re involved with daily operations - but, do they really have the bandwidth to handle your Social Media?
Do they have the time to research what hashtags will help your post get the maximum reach, or to join groups and research the competition?
Change happens on what seems like an hourly basis - with new algorithms, evolving trends and increasing demands. Social Media Management takes time & effort, and to be successful it has to be more than just another checkmark on the ol’ “to do” list.
Aside from staying on top of trends, the Social Media Manager has to actually maintain and monitor the accounts.
The average internet user now has over seven social accounts - that’s multiple platforms to create content for and manage, all with different variations and strategies to implement.
Sounds easy right?
No longer will a simple product photo, sales offer or meme suffice.
Your audience wants and needs high quality content (video, photography, graphic design and infographics), they also need to feel engaged.
It’s not enough to just post quality content - you need to provoke a reaction or discussion, and when you get one you need to do everything in your power to keep the conversation alive.
Starting to sound time consuming?
We’re not done yet.
After the strategies have been perfected and the quality content created & posted, the Social Media manager then needs to look at metrics.
I’m not just talking about looking at the Insights page on your Facebook account, or Instagram.
I’m talking about looking deeper - seeing what worked, seeing what your audience actually engaged with or reacted to the most. And also, what didn’t work, what they didn’t like.
Then, when all is said and done… implementing changes if need be. Which could very well mean starting all over again.
So - do you really need a Social Media Manager?
I'd be happy to answer any questions you may have about hiring a Social Media Manager and how it just might be the best marketing decision you make this year :)